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The founder of the brand is known as one of the "Antwerp Six", a group of avant-garde fashion designers who graduated from the Royal Academy of Arts. Dirk Bikkembergs created provocative, innovative and energetic collections, dedicated to modern man, - strong, healthy, virile.

Under his direction the brand, that presented fashion shows in football stadiums in Milan and Barcelona, became the pioneer in the world of sport fashion. Dirk Bikkembergs was the official designer of the leading Italian football team "Inter", worked with Spanish team "Malaga" and Slovenian national football team. In 2018 Bikkembergs was chosen as the official partner of the Russian Football Union in the formal wear category.

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